This year, H&M disappeared from China’s internet. Ride hailing, e-commerce, online promotions: The world’s largest fashion retailer simply vanished without a trace. Its stores were still open for business—if you could find them. They suffered no broken windows or tax raids, but China’s own Baidu Maps and even Apple Maps literally wiped them, well, off the map.
That might seem like a small price to pay for taking a principled stand against modern slavery. But the precision of China’s strike on H&M is just as shocking as its smothering completeness.
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