Australians love Netflix. If statistics are to be believed, roughly half of all Australians have a Netflix subscriber in their household. That’s more than double the market penetration of Foxtel. And while Foxtel has been around since 1995, Netflix has only been available in Australia since 2015. It’s no wonder that Foxtel has suddenly started offering better price points. They finally have some competition.
Building on its local success, Netflix reportedly plans to open an office in Sydney later this year. It is hiring Australian staff and planning more Australian production as part of a push to cement its lead over fierce international competitors like Amazon and the looming content giant Disney, which is licensing exclusive family-friendly programming to Australia’s home-grown streaming service, Stan.
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